Moving from page 3 to #2 in Google because of internal linking

Recently I read an article on the importance of internal linking structure. The author argued that a link called “Home” was a waste. His suggestion was that you should instead try to name your “home-link” like this: “Keyword – Home”

I decided to try this technique out and I was AMAZED! Within 5 days I went from a #27 ranking in Google for that particular keyword phrase to #2. In terms of traffic it meant that the traffic rose 1500% for that particular phrase!!

So make sure that you test your site for an optimal linking structure.